Social communities go mobile

Concepts:

social communities, mobile, ABI research, members, sponsor, market, growth, wireless, online social communities, subscription, technology, Wheelock, York, forecasts, Business Wire.

Summary:

A new ABI Research Brief has found that "mobile social communities" currently count nearly 50 million members worldwide, a number that is expected to reach 174 million in 2011.

In a logical progression, many social communities are now based on the mobile phone and other portable wireless devices instead of (or as well as) the PC.

The brisk pace of mobile social community growth means opportunities for new entrants hoping to join the established players such as SMS.ac, AirG, and Jumbuck that provide the technology and marketing behind leading mobile communities.

Companies can sponsor special interest communities that relate directly to their brands or services.

For instance, MTV Asia sponsors a music forum for Asian users, where members talk about music.

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