With Youtube: Google goes over 100 millions users

For 1,65 billion dollar in actions, Google, the first search engine, will acquire YouTube, most popular video exchange website. Google, which is worth more than 9 billion dollars out of Stock Exchange, first search engine on the web, has a sales turnover of 6,14 billion dollars in 2005.

YouTube, for its part, opened the Web with the digital images turned by the amators of the whole world, armed with their light cameras or their portable telephones with video function. The young start-up did not yet gain only one dollar, but represents a true phenomenon of audience, with up to 100 million viewed videos certain days, a figure which, in the absence of profitability, surely weighed in the decision of acquisition of Google.

The YouTube company, founded in February 2005 by Chad Hurley, Steve Chen and Jawed Charin, is operational since December. In less than one year, this service of free remote loading, of a very simple use, constituted a "social network", a vast community of users who post their own clips (of less than ten minutes), comment on those which they view, gather by affinities, share their experiments... YouTube, it is, to some extent, the tv-reality of the Internet. "Our community radically changed the way in which people use the media, and created a new culture of the video clip, declared, Monday October 9, in an official statement, Chad Hurley, the chairman of YouTube. While joining our forces to those of Google, we will benefit from his total distribution and its advanced technology, in order to propose a more complete experiment with our users, as well as new opportunities for our partners." "Everyone agrees to saying that it is right the beginning of the revolution of the video on Internet", Eric Schmidt, the chairman of Google commented on, by confirming the maintenance of the YouTube mark.

For Sergei Brin, the cofounder of Google, YouTube offers "enormous advertising outlets". He considers the insertion of advertising inserts before the diffusion of a video, that the user will be constrained to look at, which practises already Yahoo. Google will maintain its own site of video remote loading.

The search engine, competed with by the sites of Microsoft, Yahoo, AOL and the giants of the media which invest massively in the Web - such News Corp. (Murdoch), which acquired the site of MySpace exchanges for 560 million dollars -, wants to keep its technological advance in research by Internet, including the video images.

The cumulated audience of Google and YouTube places the new duet in second position of American companies Internet, with 101 million visitors in August (Nielsen/NetRatings figures), behind Yahoo (106,7 million) and in front of MSN, the site gate of Microsoft (98,5 million). The two companies, threatened of lawsuit by certain houses of discs, announced agreements of legal remote loading of vidéos: Google with Sony Corp. and Warner Music, YouTube with Universal Music and Sony BMG. Warner was the first house of discs allowing the fans of YouTube to download music and clips, counters a percentage of the advertising incomes. The televised programs could also find other outlets for trade on the new sites vidéos. Encasing the step with the chain of television NBC general practitioner, which made there the promotion of its series The Office, chain CBS will distribute extracts of its programs on YouTube.

MySpace diffuses already near its 55 million Net surfers of the series of the chain Fox de Murdoch, of which Prison Station-wagon. Not fearing apparently to feed a new bubble Internet, Google envisages other acquisitions. "YouTube represents one of the many investments that we are on t